About Scrummys cafe
Scrummys cafe is renowned for its delectable continental and fusion cuisine, satisfying every palate since its establishment in 2015. Their mission is to blend Indian flavors into our continental dishes, curated by their Chef at affordable prices. They prioritize delicious, hygienic food and a pleasant ambiance without compromise. From hand-crafted burgers to lip-smacking starters and more, Scrummys offers a diverse menu catering to all appetites. They’re proud to introduce a variety of food options under one roof in India, including burgers, crispy fried chicken, wraps, desserts, pasta, and garlic breads. Scrummys serves casual dining, cafes, quick-service outlets, and offers catering for both corporate and social events.
Brand Mission and Vision.
At Scrummys, their mission is dedicated to providing prompt, professional, friendly, and courteous service to every guest, ensuring a clean, comfortable, and well-maintained environment for both guests and staff alike. They are committed to offering nutritious food made from quality ingredients at a fair price. Their vision is to achieve global recognition by satisfying every customer’s dining needs with delicious food made from the finest quality ingredients, thereby creating memorable dining experiences.
Brand Unique Selling Propositions (USPs).
Scrummys differentiates itself in several impactful ways:
– They are India’s pioneering smash burger brand, known for their distinctive approach to burger preparation.
– Their operational efficiency and robust support system exceed industry standards, ensuring consistent service excellence.
– Scrummys offers a juicy smash burger patty that delights taste buds and sets us apart from conventional fast-food options.
– Their innovative model operates without a chef, ensuring uniformity in taste and operational efficiency across all outlets.
Initial Investment and Franchise Details.
– Marketing Partner: They collaborate with a respected company based in Gujarat to enhance their market presence.
– Renewal Terms: Renewal terms are structured based on mutual agreement and performance evaluation.
– Terminating Conditions: Termination may result from non-compliance with operational guidelines or misrepresentation, requiring repayment of the franchise fee.
– Minimum Tenure: Franchise agreements are set for a minimum of 5 years, with obligations to refund the franchise fee if terminated early.
– Legal Requirements: Compliance with labor laws, trade licenses, music licenses, and other regulatory requirements is mandatory.
Primary Audience and Franchise Profitability.
Their primary customer base comprises young adults and teenagers under 30. Currently, they manage 4 franchises across Bangalore, West Bengal, and Bihar, with 2 outlets breaking even and 2 operating profitably. Expansion plans include opening a new outlet in Kolkata to broaden their regional footprint.
Training Programs and Support System.
They provide comprehensive training programs for franchise staff, encompassing on-site and centralized training sessions. Their robust support system ensures a seamless store launch, covering location inspections, expert advice on layouts, vendor network access, equipment procurement, installation guidance, staff training, and government licensing facilitation.
Geographical Location Selection and Brand Recognition Strategies.
Their preferred locations are in east to north regions, strategically chosen for proximity to educational institutions, high footfall areas like food streets, and ground-floor positioning. Brand visibility is bolstered through strategic use of social media platforms, targeted promotional campaigns, and shared marketing collateral.
Brand Expansion Plans.
With agreements secured for 30 outlets in West Bengal and 25 in Bihar, their expansion strategy adapts to emerging market trends and consumer preferences.
Primary Marketing Strategies and Customer Satisfaction Measurement.
Their marketing initiatives include social media campaigns, newspaper advertisements, and promotional offers aimed at engaging their target demographic. They measure customer satisfaction through feedback, area responses, personal interactions, and service evaluations to continually enhance guest experience.
Franchise Models-
They offer three distinct franchise models tailored to varying preferences and market dynamics:
– Full-Service Café Cum Restaurant
– Dine-In Café Model
– Kiosk and Takeaway Model
Each model differs in store size, menu focus, seating capacity, initial investment, projected ROI, and franchise fee, catering to diverse entrepreneurial aspirations.
Additional Information-
– Scrummys is not exclusively vegetarian and ensures consistent food flavor across all franchises by supplying pre-mixed masala.
– In case of underperforming outlets, they facilitate relocation without an additional franchise fee, covering associated expenses.
Support Marketing and Operational Support.
Their dedicated marketing team devises innovative programs to drive guest traffic and enhance sales growth. Initiatives include Point of Delivery (POD) studies, appealing in-store layouts, compelling promotional materials, product launches, social media strategies, and guidance on local publicity efforts.
Join their Growth Story.
If you’re passionate about the food industry and dream of launching your own business within a reasonable budget, SCRUMMYS offers lucrative opportunities with no royalty fees, assured ROI within 18 months, efficient inventory management, extensive training, and genuine value for your investment in a thriving market segment. Join them as they expand their footprint and elevate dining experiences nationwide.
What are you waiting for? Apply now to get a callback from experts.
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