There was a time when buying lingerie for women was so tough, but now buying lingerie goes easily with online and offline stores with affordable prices and discounts, women’s are more attracted with the new design and the comfortability which they offer at the reasonable price.
PrettySecrets, the Mumbai based online e-commerce website, Karan Behal is the founder of this largest e-commerce website, booming by selling the lingerie wear online. The market in lingerie section has been estimated to reach around Rs 30000 crore by 2020. One of the biggest online websites to capitalize its share in the market is PrettySecrets. PrettySecrets is said to be the versatile brand reaching month by month with the aim of creating aspirational Lingerie wear at an affordable price. Mr. Behal is now starting up with something new in Lingerie section only he believes in empowering the women and wants every woman to strengthen themselves.
PrettySecrets started retailing of nightwear at around 200 points of sale which includes large formative store Shoppers Stop, Pantaloons, and Globus. PrettySecrets market raised up by the launch of Lace-the Desirable Lingerie, which includes a multi-brand lingerie store. They have 12 outlets which are booming across the country by facing many of the challenges by scaling offline retail market, just because of the market which is dull and unorganized but giving up is not an option. Lingerie section as never goes out of trend so the market in this section is stable and profitable.
They believe what they did and 2011 was the year when PrettySecrets came up with my lace.in this was the first multi-brand online lingerie store, which immediately hooked up with good response. The biggest challenge they faced was taking the offline stores to online. They were like in a do or die situation but they believed in themselves so they did it well.
Soon PrettySecrets was a big hit in the e-commerce market, and the brand decided to sell with multi-channel that will help the customers. They focused on what people are looking for and what they exactly want. PrettySecrets then came up with the unique marketing strategy by providing the best quality at affordable prices, they launch their own brand outlet. The mainly they focus on customers satisfaction and they succeeded in providing the best.
PrettySecrets have a wide variety in their lingerie section, keeping this aside they to go for seasonal launches the summer and autumn with more than 300 style collection globally, the efforts seem to be high they research a lot about the product development and now they are expert in reading customer’s mind.
PrettySecrets has their own centralized warehousing facility that outskirts in all over Mumbai. PrettySecrets is online based store but started up offline boutique in 2005 and the online platform in 2011 which is still successfully running, till date PrettySecrets received the total funding of $8.3. The Annual growth rate of PrettySecrets in 2016-2017 is 3%.
PrettySecrets is one of the oldest online lingerie section and it seems like the market in lingerie has a tough competition with Clovia and Zivamie.