Tanishq is actually a brand of Titan group which is basically a company that is taken care of by Tata Group. In other words, we can say that Tanishq is Child Company of Titan and Titan is a Child Company of Tata. Hence Tanishq could also be said as Grand-child Company of Tata Group. Tanishq deals in jewelry like Earrings, Necklace etc. made of either Gold and Diamond or Silver and Diamond mostly.
Talking about the derivation of name Tanishq, we have the description in the following lines. Actually, the word Tanishq has been derived from two words “Tata” and “Nishk”. Tata first two letters have been taken and the rest has been taken fully which actually means “Gold Coin” in Sanskrit.
Tanishq has been founded in 1994. Its headquarter is in Bangalore, Karnataka. It is among the famous jewelry brands of India. Tanishq has achieved a great success in 2012 after opening its 150th showroom in India. The special thing about Tanishq is that it is among the best company of TATA group which is most famous for Women. Tanishq has become such a famous brand that now it has also been showcased in Movies as Race-2.
Some of the famous and iconic collection of Tanishq include Jodha Akbar and Iva collection. Talking about Jodha-Akbar Collection, the unique thing about this collection is the Swan in the center of the necklace which makes it more attractive. This collection includes the fashion of two different dynasties i.e. Mughal and Rajput. According to Tanishq, Mughal appearance was a portrayal of elegance while the Rajputana displayed the flair of raw beauty. IVA collection has not been considered as just jewelry by the Tanishq besides it is said as a fashionable of its age. IVA has been made of white gold, yellow gold, and few stones. Some other pieces of jewelry are also very famous such as Padmavat Collection, Queen of Hearts, Gulnaaz, Shubham, Swarnam and many more.
If we take a look over the financials, Tanishq’a last fiscal year turnover was almost 5,500 crores and they are expecting this to reach between 6,500 to 7,500 crores this year as per the increase in demands as informed by Tanishq’s Chief Operating Officer, Mr. C K Venkataraman. Tanishq has retained almost 15% growth in their revenue for the Financial Year 17.
Tanishq Jewelry Collection includes mainly Bangles, Bracelets, Chains, Necklaces, Nosepins, Rings, and Pendants etc. Tanishq takes care of its customer a lot as they serve not only in stores but also over the call as Customer Care Support. They have also WhatsApp helpline for the instant reply of the queries made by customers but it has its timing limitation. For the year 2018, Brand Ambassador of Tanishq is the Queen of Bollywood i.e. Deepika Padukone. Most famous collection for which Deepika is promoting Tanishq is Queen of Hearts as She is also one of those kinds and Padmavati collection. Overall, Tanishq is a very famous and trusted Indian Jewellery brand and witnessing its current expansion in market share and progress, it surely has an ocean of opportunities in this ever demanding Indian gold market.
