PrettySecrets, an online website, is booming the e-commerce with the sexiest and the most stylish lingerie wear. PrettySecrets provides the wide variety in lingerie section, it offers the wide range of nightwear, swimsuits, undergarments and more. The brand is good at speeding up with their work as they made their own way in different stores across the country and was available in different departmental stores like ShoppersStop, Globus, Central with 200 unorganized lingerie retailers. PreetySecrets will make your lingerie section more stylish, comfortable and adorable with their different colors and styles and are surely going to enhance your beauty inside out.
PrettySecrets is booming in the market by providing what exactly a woman wants, they believe women should not compare with their lingerie wear too, the best part of them I believe is they offer the varieties which makes their lingerie section more interesting as they believe that lingerie should not be boring. The main agenda they have is to raise the women and take the stance because each and every woman has a right to do so. Preetysecrets also aims to empower the women who are still afraid to take the steps ahead.
PrettySecrets Challenges
PrettySecrets had faced many hurdles but as of now this brand has deepened its roots in India and has emerged to be the most popular lingerie retailer of all time. They started up with nightwear boutique in Mumbai, 2005. The idea of going towards the lingerie section is of Karan Behal, the founder of the company. Moreover, Karan Behal has faced many challenges while he was starting up with lingerie wear but the brand afterward saw the tremendous growth, the demand for their brand raised and still they are growing. PrettySecerets has faced many challenges in the retail market but the launch of multi-brand lingerie store named “Lace” showed the path of speeding up their business.
Prettysecrets Funding Partners
PrettySecrest is the online e-commerce website selling lingerie all over India, they truly understand the customers’ needs and offer them varieties with different consumption pattern which can be said their key evolution. PrettySecrets received the funding support from Angel investors, Orios Venture Partners and India Quotient. They are tough competition for others in attracting their customers with the catalog, affordable prices, high fashion and targeting youth. The brand is leading and tied up with many other retail sites such as Jabong, Amazon, Myntra, Flipkart, etc.
Road Ahead
PrettySecerts is aiming to be the largest lingerie brand in India. The founder of Preetysecrets never sees themselves as an e-commerce website but instead he thinks of it as a which is present as per the customers’ convenience. As e-commerce is an easy way to reach to the customers and to know what they want that is why PrettySecrets is continuously working on improving its website to provide best customer experience. The brand is headed towards improvements and making themselves one of the largest brand not only in India but globally too.
