About Chicago Pizza
Are you also craving like we are? Established in 2008 in New Delhi, India, Chicago Pizza has grown to over 190 locations nationwide. They pioneered large-sized slices, cut from 18″ pies, and introduced the ‘build your own slice’ option, a first in India. Their homemade recipe ensures freshness, and they use only the finest ingredients sourced from reputed vendors across the country. At Chicago Pizza, they’re dedicated to serving delicious pizzas with quality toppings that keep their customers coming back for more.
Brand Mission and Vision
At Chicago Pizza, their mission is to establish leadership in our niche within the Quick Service Restaurant (QSR) model by creating scalable restaurant concepts that emphasize our unique offerings. They aim to uphold our reputation with world-class products, streamlined processes, and impeccable execution. They aspire to be recognized and admired by consumers, media, investors, and franchisees alike for our exceptional product quality, innovative concepts, and strong brand identity. Over the next year, we plan to expand aggressively across India, aiming for a network of 100+ outlets in prime locations including high-streets, malls, transportation hubs, clubs, and cinemas.
Brand USP (Unique Selling Proposition)
Chicago Pizza differentiates itself through several key factors. Our concept appeals universally, catering well to all age groups and thriving in areas like colleges, universities, shopping malls, and commercial complexes where families and groups can enjoy customizable slices that fit their preferences and budget. They maintain consistency across all outlets with standardized recipes and processes. Additionally, our ability to cater at diverse events and venues such as Delhi Golf Club, NIFT, IIT, Delhi University, and private parties showcases our scalability and versatility. They ‘Build Your Own Slice’ concept is a unique offering in the Indian market, further setting us apart.
Primary Audience
Their core customers for fast food are primarily in the age group of 20-35 years, reflecting a demographic that values convenience, quality, and customization.
Franchise Operations
With over 200 outlets globally, all profitable, Chicago Pizza provides extensive training programs for franchise staff. This includes comprehensive support covering quality control, financial management, POS systems, and customer service standards. Specialized training is offered to chefs and key personnel to ensure operational excellence.
Support Systems
Chicago Pizza supports franchisees extensively during the initial stages, assisting with location selection, regulatory approvals, architectural design, equipment procurement, and setup monitoring through on-site visits.
Geographical Location
They strategically select geographical locations across India, focusing on high streets, malls, commercial areas, business hubs, airports, and multiplexes to maximize franchise success.
Brand Recognition Strategies
Their primary strategy for brand recognition revolves around leveraging social media platforms to engage with our target audience effectively.
Marketing and Expansion Plans
They continually introduce new products aligned with market trends to drive brand expansion. They established presence and experience of 18 years in the industry mitigate potential challenges in expanding our brand further.
Customer Satisfaction
They prioritize customer satisfaction through personalized service, direct feedback mechanisms, and maintaining high service standards.
Franchise Cost and Operations
The initial setup costs for a standalone Chicago Pizza franchise range from INR 20-25 lakhs (350 sq. ft.) and INR 15-20 lakhs for a takeaway model (150 sq. ft.). Franchise operations typically commence within 1-2 months post-agreement, contingent upon local municipal licensing.
Franchise Agreement
Initial franchise agreements are structured for 5 years with options for renewal, subject to mutual agreement. They provide comprehensive business aids from setup to day-to-day operations, including designing, fixtures, recruitment, and software training.
Training and Support
Chicago Pizza ensures franchisees receive thorough training in operational processes, technology integration, marketing strategies, and inventory management to facilitate smooth business operations.
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